Is Your Campaign Vision Ready for Prime Time?
Your Board Wants Certainty. You Need a Clear Path Forward
At Chalk Consulting, we know that traditional feasibility studies too often serve one purpose: to provide comfort. A simple thumbs-up or thumbs-down doesn’t serve institutions navigating complex challenges or shifting philanthropic landscapes.
That’s why we do things differently.
We’ve reimagined the feasibility process as something deeper, more strategic — a Pathway Forward. Whether you’re testing the waters for a new capital campaign or refining your vision for long-term sustainability, our approach uncovers more than readiness. It reveals what’s possible — and how to get there.
That’s why our Pathway Forward approach transforms the traditional feasibility study. It’s not just a thumbs-up or thumbs-down. It’s a deep, honest pulse-check that reveals your current positioning and the steps you can confidently take next.
Every institution is different, so our feasibility work is fully customizable. Choose one, two, or all three of our core strategies:
Traditional Interviews – Candid conversations with key stakeholders
Focus Groups – Segmented sessions that surface collective hopes and concerns
Constituent Surveys – Data-rich insights from your broader community
Whether your next move is full steam ahead or a bit more prep, our goal is the same: to help you build alignment, surface opportunity, and take the right next step with clarity and confidence.
Here are a Few Tips before Starting
If you're leaning toward a Pathway Forward, here are some helpful reminders:
Clearly define what success looks like for your campaign from the outset.
Co-create the vision with your stakeholders, their voices matter deeply.
Segment your audience to match the right people with the right core strategy approach.
Treat the process as a collaboration, not a test, it should feel inclusive, not evaluative.
Use it as a cultural pulse-check, not just a green light/red light for fundraising.
Former Client Spotlight
Phyliss Jones-Beasley, President
SONG – The Mac Davis Center for Songwriting
Feasibility Study for $50M Campaign
“I have been privileged to have Phoebe Chalk-Wadsworth of Chalk Consulting in my employ these past 11 months as our consultant for our feasibility study. During this period, she performed complicated assignments quickly and efficiently; she worked hard and enthusiastically at every meeting. She managed to please and incorporate a broad range of ideas and directions of our board of directors (which was no small task) to lead us through this process and give us sound recommendations for our pathways forward. What I appreciate about Phoebe is her honesty, professionalism, and high energy work-ethic. This was a very positive experience which I am grateful to Phoebe for her leadership and friendship.”
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