Turning Recognition into Opportunity: A Simple Name Tag That Sparked a Big Conversation

A ribbon on a name tag turned into a conversation about legacy giving and a reminder that recognition is more than gratitude.

Donor recognition can also be a powerful educational tool — one that sparks curiosity, normalizes giving conversations, and inspires new commitments. A recent encounter at my alma mater reminded me of that truth in a surprising way.

Name tag that created an enjoyable connection

Throughout my career in fund development, I’ve learned that successful donor engagement isn’t just about asking for support. It’s about educating people, showing appreciation, and creating authentic opportunities to connect. A recent experience reminded me how even the simplest gestures can open the door to meaningful conversations.

At an event for my alma mater, they provided a name tag with two ribbons for me to wear: one signifying membership in the President’s Club and another recognizing me as a “member” of the Old Main Society — a designation for those who include the university in their estate plans. As I waited in line, someone noticed and asked, “Why do you have two ribbons?” That simple question led to a deeper conversation. I explained the Old Main Society and what it represents. His immediate response was, “Now that’s something I could do.”

What followed was a natural, engaging discussion about his background, interests, and connection to the institution. It wasn’t a sales pitch — it was a genuine conversation about legacy and impact. And even though I no longer work in development at the university, that didn’t stop me from helping. I told him I would make sure someone from the university’s development team reached out to him to continue the conversation. As he walked away, his friend even encouraged me to follow up, sensing his real interest. Another attendee, who had overheard the exchange, turned to me and said, “That was really smooth — you just had a normal conversation, and he got engaged.”

That moment highlighted an important lesson: thoughtful donor recognition can educate and inspire others. By simply acknowledging existing commitments in a visible way, the university created an opportunity for curiosity and conversation — not just with one person, but with everyone within earshot.

That experience reminded me that recognition is not just about gratitude — it’s also about education. When we make donor commitments visible, we normalize giving and inspire others to consider their own impact. How do you create those moments of visibility and conversation in your work? Let’s share strategies so we can all learn from each other.